11 April 2007

print

The new Turboair brand: uniting freshness and experience


zoom

Like any other 35 year-old, Turboair finds itself at just the right age to make the most of a fruitful maturity that brings together the dynamism of youth with the guarantee of long-term experience.

As part of the Elica Group, which controls 100% of the company’s share capital, Turboair can now take advantage of all the innovative systems created through the years by the Group’s Research and Development Centre, while other rich benefits are offered in terms of integrated production processes, marketing initiatives and communication systems.
Aimed at the extensive European and Far Eastern markets, the Turboair range features new products that provide a perfect balance between technology and design. Making a formidable team together with the other Elica Group brands Elica and Elica Collection, Turboair strengthens and completes the Elica Group offer in all channels of distribution and throughout every segment of the market.

To mark this important phase in the company’s life, the Elica Group has given Turboair a dazzling new logo to express the ideas inherent in its mission and values.

The rounded, gently curving lettering, echoing the close-knit relationship between product and design, also establishes a restless air of youth and informality, where form and content twist and turn to escape the stale, everyday world around them in order to embark on thrilling new journeys of exploration towards the frontiers of style and taste.
Colour, like shape a vividly influential factor on the psyche, brings another conceptual touch to the logo: a dynamic splash of fluorescent green that instinctively expresses the company’s perpetual quest for what’s fresh and new.
In the fast-changing world of design and technology, Turboair offers a winning combination that weaves together the wisdom of experience with the versatility of innovation.

New brand can be downloaded from the website www.elicaonline.com