29 October 2004

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Elica in London at Bang & Olufsen


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Danish company Bang & Olufsen, known worldwide for its sophisticated hi-fi products, has invited Elica to adds its own distinctive personality to the kitchen section of its prestigious new Flag Ship Store. The outlet, situated opposite the famous Harrods department store in London’s Brompton Road, was inaugurated on Wednesday 27th October in the presence of B&O managing director Torben Ballegard Sorenson.

On the second floor of the Brompton Road store, B&O has established a zone devoted to events, meetings and presentations which, created to resemble the interior of a comfortable modern house, includes living room, study, dining room and kitchen areas.

Elica has contributed several of its much talked-about and highly regarded Elica Collection products to the store. This fascinating range contains a series of items designed in partnership with the designer of many of Bang & Olufsen’s most famous products, David Lewis. Five years ago, the English-born designer accepted the challenge made to him by Elica Group CEO Francesco Casoli: the challenge to bring the distinctively personal Lewis touch to a product that was, in terms of design, completely new to him – the cooker hood.

The relationship between Lewis and Elica has given rise to a line of products combining advanced technology with a powerful aesthetic impact: cooker hoods that break new ground in terms of image and innovative functioning and free-standing kitchen units that bring a true sense of character to the kitchen. Together, they help to transform the environment into a real living area, one that can be shared with both family and friends.

This is the concept behind the zone Elica has created in London for Bang & Olufsen: an area where the products exhibited can be admired for their operational ease as well as their beauty, and a welcoming and original location for conventions and events.

With a strategy of growth based on innovation and design, the Elica Collection brand is once again proving to be a potent ambassador for the “made in Italy” hallmark."