18 February 2008

print

OM – timeless beauty. The PULCHRA competition.


zoom

Elica is taking part in the first beauty competition for design objects. The 10 top objects voted will become “archaeological discoveries”.
But what has Elica got to do with archaeology? Nothing more, you might think, in terms of a relationship with the distant future, than any other present reality.
Yet you could say that Elica is already creating a representative element of today’s civilisation and culture for posterity.
Why do we believe that? Because the multi-award winning Elica Collection hood OM is one of the 100 most beautiful design products in the world taking part in PULCHRA, the first beauty contest exclusively organised for objects.
Selected out of a total of 721 pieces, OM, along with 99 other products belonging to the world’s most prestigious brands, could become one of the “10 most beautiful things in  the world”, sent on a journey into the future inside a metallic capsule that will be sealed and then buried beneath a specially designed garden area.
Year after year, with each successive edition of the competition, a mosaic of gardens will mark the presence of these invisible museums of beauty and industrial design: a small but precious horde of hidden treasure destined for the archaeologists of the future.
OM’s place in the top ten depends on the number of votes it receives.
The competition takes place online on the site www.pulchra.org and is open to everyone. All you have to do to take part is choose, from out of the 100 competing items, the 10 objects you like the most, and you could win 10,000 euros.
Voting costs nothing and you can vote whenever you want on the www.pulchra.org site, indicating your 10 objects in order of preference in the appropriate table. The competition runs from 30th January to 31st December 2008 and at the end of the year the 10 most voted pieces will be proclaimed the winners.
The 10,000 euro prize – in gold counters – will be won by the competition participant whose selection comes closest to the final classification of the ten most voted objects.
The 100 products taking part in PULCHRA, the first beauty competition for objects, were selected by an expert jury consisting of personalities from the world of international design and architecture, including Italo Lupi, Alessandro Mendini, Sandro Silvi and Matteo Vercelloni.



LINKS
- Send OM into history with your vote: visit the PULCHRA site.