Advertising Campaign 2003

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Campaign 2003

Agency La Nuova Agenzia di Michael Göttsche

Art Direction Michael Göttsche

Copy Elio Buccino

Photography Raffaello Brŕ

The Elica Group, the world’s leading producer of cooker hoods, reaffirmed its investment in advertising with the confirmation of la Nuova Agenzia di Michael Göttsche as its partner for its communication activities in 2003 and the continuation of the AROMATHERAPY  campaign.

Three new intriguing subjects were added to the campaign, which this year was featured not only in leading design and interior design magazines but for the first time also appeared in popular Italian weekly magazines Panorama and L’Espresso and national daily newspaper Corriere della Sera –  a choice that declared the company’s determination to reach out to as wide a slice of the public as possible.