Advertising Campaign 2002

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Campaign 2002

Agency La Nuova Agenzia di Michael Göttsche

Art Direction Michael Göttsche

Copy Elio Buccino

Photography Raffaello Brŕ

Energised by Elica’s will to win, its desire to make its presence felt in an ever-changing market and give greater visibility to its products, the 2002 campaign featured a new payoff, Segno d'aria, to evoke the physical dimensions of the hood, the pleasure provided by its beauty, and at the same time the purity of air around you in a well-filtered environment.