24 July 2003

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Menhir's Elica in ADI Design Index

Elica’s Menhir hood, featured in Italy’s prestigious yearly design publication ADI Design Index, keeps the Fabriano company in the forefront of innovative design.

Elica doesn’t create its products simply in order to do what they have to do: they are also conceived as objects that can add personality to the environment around them – an important factor for customers, who are increasingly looking for both quality and beauty in their domestic surroundings, and at the same time a contribution to the new vision of the kitchen as the vital centre of daily family life.

Elica hoods are design objects – in the sense that a design object is a “planned, culturally aware item” – and this philosophy has, for the second time, led to an Elica product being featured in the ADI Design Index, one of the international design world’s most prestigious publications.

After Wall Carpet, the permanent Design Observatory, consisting of a commission of around 50 experts including critics, designers and specialised journalists, has chosen the Menhir hood for the yearly publication’s 2003 edition. Menhir is an island hood designed by David Lewis, famous for his work with Bang & Olufsen: for the last four years he has also been working with Elica on a new series of breathtakingly stylish hoods, and Menhir perfectly embodies Lewis’s vision of the cooker hood in terms of advanced industrial design. Completely fashioned out of steel, Menhir combines innovative aesthetics, accurate ergonomics and modern practicality.

Publication in the ADI Design Index represents an assessment of quality bestowed upon the best Italian industrial products or designers to appear in the course of the solar year. Every three years, the international jury of the Golden Compass chooses which items featured in the Index will be awarded prizes – which means that Menhir’s presence in the 2003 edition makes it an honoured candidate for the international design world’s most important award.