08 September 2005

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Wall Carpet at food design story


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Elica’s Wall Carpet – on show at a Rome fair illustrating the interconnecting worlds of food and design.

As the word implies, “taste” is a subject closely related to food and the varied pleasures involved in the experience of cooking and eating.
Elica has always know this and has brought its own special design taste into the kitchen with products created to enhance this re-evaluated environment, one that is winning back its true role as the heart of the home – a place where food preparation and social life can blend harmoniously together.

Elica plans its products with an innate sensibility for their context and relationship with cooking and eating, developing items that synthesise the very best results in the sector in terms of research, operative capacity and aesthetics.
That’s why the Fabriano company has been selected to represent the best possible practical and aesthetic solutions relating to the kitchen at the fair “Food-Design-Story: 50 years of the Compasso d’Oro Award On Show”, organised in Rome by ADI CENTRO (the Association for Industrial Design) and Gambero Rosso (Italy’s “Michelin” guide).

Running from 14th September to 7th October at the CITTA DEL GUSTO in Via Enrico Fermi, the show intends to create a meeting place for the world of design and the world of food, both closely concerned in their own ways with ideas of beauty and quality, in an exhibition of objects, ideas and projects related to the food design area that have either received awards or been particularly worthy of note.
During the period that the exhibition is open, there will also be a series of public meetings with famous designers, companies and producers who work in the field, where related subjects of either present or historical interest will be discussed.

Elica will be exhibiting Wall Carpet, the David Lewis-designed cooker hood featured in the ADI Design Index 2004, a collection of the best in Italian design.
The first hood in the series designed by Lewis for Elica, Wall Carpet breaks away dramatically from the normal conception of the cooker hood as a flat, box-like air-filtration unit suspended directly over the cooking surface.
Instead, Lewis re-imagines the appliance as a sinuous fabric rippling in the air – as the name suggests, a sort of flying carpet come momentarily to rest against the wall.
Wall Carpet’s fascinating form has made it an object of great interest to designers and architects all over the world, who have come to appreciate it as a significant international representation of Italian design.