11 January 2006

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Elica at the Pitti Uomo fashion show


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Elica – representing Italian style in the world at the Pitti Uomo fashion show

Elica will be present as a symbol of exclusivity and elegance at Pitti Uomo, Florence’s famous fashion event, open from 11th January at the Fortezza da Basso.
The prestigious magazine Monsieur, founded in Paris in the 1920s and since then a significant reference point for luxury men’s fashion, has chosen three of Elica’s mould-breaking Om hoods to ornament the Club Monsieur, the magazine’s own personal area in the event, where clients and press can mingle and relax.
Franz Botrè, editor of Monsieur’s Italian edition, has displayed a characteristic innate sensitivity in his understanding of the Elica spirit, the company’s profound commitment to the design of their products – products that are not only very beautiful in themselves but that also reflect a specific style of life, with a taste for quality and elegance in every facet of its existence.
Three elegant black Om hoods are therefore to be found displayed like paintings in the VIP lounge, part of the Construzione Lorenesi devoted to Club Monsieur on the 1st floor of Fortezza da Basso. Here, they can be admired as artworks alongside equally prestigious partners who, like Elica, each in their own sector, represent the highest level of that uniquely exciting sense of style that the world has come to recognise and love as intrinsically Italian.