18 Septembre 2006

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Elica in London for 100%Design 2006


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The 100% Design trade fair in London is a showcase for architects and interior designers that mainly revolves around furniture, but there are other features on show as well, including decorative details, handcrafted pieces and innovation in world design.
The traditional English tendency towards eccentricity means that some of the items displayed may principally be designed to shock or provoke, but, as signals towards a future perhaps closer than we think, they also provide substantial food for thought, Many Italian companies are present at the fair, which also includes sections dedicated to Construction Detail and Lighting, covering the whole range of interior design, including Teuco for bathrooms, Viabizzuno for lighting, Minotti Kitchens for kitchens and Baleri for furniture, while Elica, appearing at the fair for the second time with its stylish and innovative cooker hoods, once again stands out as the only Italian household appliance company at the forefront of international design.
The cutting-edge range of products from Elica Collection, presented by Elica’s longstanding English distributor DR Cooker Hoods, includes Om, MiniOm and Evolution and the stand itself reflects Elica’s adventurous quest in search of new and exciting ways to interpret the contemporary trend towards an environment where the kitchen is the central fulcrum of the whole house.
Featuring the highest possible level of design, together with a combination of advanced technology and painstaking research, Elica products are decorative furnishing items designed to freshen and purify air, provide light, delight the eye, create atmosphere and give a real sense of style to the modern interior.