10 January 2005

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The Elica Group 2005 calendar


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The Elica Group 2005 calendar – share the year with Charlotte!

Designed by Michael Gottsche and featuring the elegant Nordic beauty of Swedish model Charlotte Crona, Elica’s 2005 calendar brings together the warm shades and discreet lighting of a Renaissance painting, elaborate hair styling, ornate jewellery and the purity of naked skin against dark lingerie, to produce a fascinating atmosphere of austere, refined sensuality.

Photography for this year’s Milan-produced calendar was once again in the highly professional hands of Stefano Bidini, a lens man who specialises in experimenting with new photographic and fashion concepts.

The man behind the Fabriano group’s recent advertising campaigns, Michael Gottsche has decided to interpret the Elica new year by paying homage not only to the products of the various companies belonging to the group but also, through references to its culture and visual art, to the warmth and natural beauty of Elica’s home area, the Marche.

So we see Elica products transformed into rich, gaudy jewels – ornaments adorning a seductive lady-in-waiting who, as if for a painter, embodies the months of the new year through 12 striking poses. The result is a series of pictures that offers a modern reading of past – a tribute to the history of the Marche and the creativity and skills of its people.

This original approach, producing a calendar which incorporates many shades of meaning, is undoubtedly enhanced by the splendidly pliant expressiveness of model Charlotte Crona, delighted to accept the invitation to provide an image for Elica and the Marche even though she herself hails from the far-away town of Bringtofa, in the north of Sweden. Discovered by Armani, who selected her for his lingerie advertising, Charlotte was also featured in last year’s calendar for the magazine FOX.

Charlotte was there in person to present the calendar at Elica’s annual Santa Lucia celebration, with all the earnings from the calendars sold at the event donated to AMREF, a private health organisation that carries out development projects in 14 African countries."