Elica’s press campaign to launch their new Brand Image inspired by the lightness of air is now on air.
The concept is clear as the four subjects describe the 2014 collection: Elica turns your air into beauty, silence and purity.
So, next to an Elica hood, you fly – or, rather, "levitate" in your own space, just like the people involved in the campaign.
The visuals show the magic of Elica which, transforming the air, transforms every single one of us – because, as the slogan says: "You are what you breathe".
