17 April 2013

The arrival of spring coincided with Milan’s busiest and most exciting week as the Salone del Mobilefurniture fair enlivened the city. More than 300,000 visitors were registered for the fair’s six days, but many, many more people were involved in taking the city’s most “in” areas by storm as they browsed through the innumerable events of the fair’s parallel and unmissable “fringe” event, FuoriSalone.
Was it likely that Elica would let such an occasion slip by without getting tongues wagging? Of course not! And that’s why, in the company’s Via Pontaccio showroom in the Brera district, alongside the AirFactory limited edition hoods, L-Original was on display, the new Elica range recirculating hood that changes the rules of kitchen air treatment. L-Original is the first hood to employ innovative Cyclone friction technology, which it makes it possible to achieve extremely high levels of filter performance compared to traditional hoods, with a grease removal efficiency of over-90%. The product’s startling newness and undeniable originality grabbed the attention of all the showroom visitors, who were full of questions regarding how it worked and the possibility of changing the colour of the L-Original’s body in order to make it unique, customised and even more “original”.

The hood should be rolling off the production lines this autumn… stay tuned!