Elica launch in Spain the Air Partners program and its European road-show

25 September 2018

Elica will open in Barcelona on Tuesday, September 25th, the first stage of the Europe 2018 Roadshow, which will also be an opportunity to present the Air Partners program. The activity is part of an internationalization plan developed by Elica, which aims to strengthen its business also in foreign markets where it is already present: Spain, France, UK, Russia, Croatia, Slovakia, Czech Republic, Germany, Hungary, Romania, Bulgaria and Greece.

A branded show-trailer will become the Elica showroom on the move. The European tour will start from Spain: the opening leg will be held in Barcelona on September 25th. The roadshow will then continue in other major Spanish cities including Madrid, Pamplona, Burgos, Bilbao, to end in Malaga on Friday, October 19th and will involve hundreds of stores. Rich calendar of events scheduled: from moments of meeting with the trade and architects, who will have a training session on the products but also convivial moments with show-cooking and cocktail dinner, to activities aimed at consumers, who can discover the Elica offer directly on the show-trailer.

Barcelona is also the location chosen by the company to formalize the activation of its Air Partners program to the trade. An innovative project introduced last year in Italy with the aim of providing exclusive trade partners with training, instore and communication initiatives. It will start with the stores specialized in furniture and kitchen of Catalunya, and then be exported throughout the Spanish region by the year 2019.


Press release: http://bit.ly/2xNLthS