“Loft Story”, the web series with Simone Rugiati

11 May 2015

Elica is pleased to present you “Loft Story”: the new web series in 4 episodes starring the famous Tuscan chef and anchor man Simone Rugiati, who will be involved in the search for the “right inspiration” aimed at arranging an exclusive location as the setting of a major international culinary  event.


He will be helped by a team of loyal and very pleasant friends, who will combine very  funny and ironic gags with good food. Indeed, the advice and guidance of an important international designer, like Karim Rashid, will inspire Simone throughout his journey…


The launch of the new web series by Elica will be carried out through digital and traditional media, and there will be a preview on May 15 at 7,00 p.m. at the via Pontaccio, 8  showroom in Milan, when an exciting “trailer” will be on screen.       

For that occasion, Simone will test himself in an enjoyable cooking show, which will anticipate the magic atmosphere the whole story is surrounded by.  


Thanks to this multi-channel communication project, Elica once again expresses its desire to try new languages and to approach a young public, who is very attentive to  new media – as a further confirmation of its innovative spirit and inclination towards new challenges – which is also demonstrated by the extraordinary internationalization and development path it has undertaken, that now sees Elica involved not only in the international market of kitchen hoods,  but more in general, in the field of air treatment.