Piero Pracchi is the new Group CMO of Elica

29 January 2018

Elica, announces the appointment of Piero Pracchi as Group Chief Marketing Officer (CMO).

Piero Pracchi, graduated in Economics at the Bocconi University of Milan, boasts over ten years of experience in the sector. He held the position of CMO and senior director brand & digital for Europe, the Middle East and Africa for Whirlpool Corporation, taking care of the launch of the entire brand portfolio in the region, in addition to PR, consumer insights and digital. He previously worked for Indesit Group, first as product marketing and innovation manager, then as marketing leader for the UK and Ireland.

Piero Pracchi, as Group CMO, will manage all the product, trade and brand marketing activities for Elica in the world and will have the task of developing and coordinating the strategies on the markets.

I am delighted to welcome Piero in this important role – commented Francesco Casoli, President of Elica - Thanks to his competencies and his solid international experience, he will contribute significantly to strengthen the value of our brand and to support our strategy aimed at reaching new markets by focusing on customer satisfaction and innovation as main driver for growth.”